Always active: For kiddos on the move, JCPenney has a huge assortment of active wear from key brands including Xersion™, City Streets® and Nike®.With top brands such as Levi’s®, The Original Arizona Jean Company® and Total Girl®, kids and teens will find the brands, sizes and fashion to fit their personalities. Denim must-haves: A new school year is synonymous with a new pair of jeans and JCPenney has the latest denim trends including flare, skinny, destructed, high-waisted, patchwork and jegging to get the school year started in style.JCPenney is the ultimate shopping destination when it comes to back-to-school trends, with the styles and brands that students want and the quality and value Moms deem #SoWorthIt. To provide even more shopping inspiration, JCPenney has created “Outfits You’ll Love,” found on jcp.com, featuring eight stylish pieces that can be mixed into two week’s worth of outfits for each school-age group. The back-to-school shop on jcp.com features these top looks and more in an easy-to-shop format. Hot trends for teen girls heading back to school include Victorian lace, corduroy skirts, varsity sweaters and babydoll dresses while teen guys will see plaids, hoodies, jogger pants and moto jackets dominate their new school year style. To complete the back-to-school look, eyeglasses for kids ages 16 and under are available for $39.99 at all JCPenney optical locations. Kids ages 12 and under can take advantage of $10 haircuts now through the end of August at all jcp salons and the Salon by InStyle. The notebook will include a back-to-school checklist that highlights all the clothing and gear kids need, along with a coupon that Mom can use up to six times throughout the season. 7, JCPenney store associates will surprise and delight customers by giving away a limited quantity of colorful, “penny” notebooks. On July 22 and 23, JCPenney shoppers will be greeted with an envelope containing a coupon worth $10 off $10, $20 off $20, or $100 off $100 or more purchase, while supplies last. The retailer is kicking off the season with its “Power Penney Days” this week, showcasing a variety of $3, $5, $7 and $9 deals on key items, along with various “buy one, get one” for a penny offers on brands found only at JCPenney. JCPenney continues to emphasize customer value by offering a range of promotions throughout the popular back-to-school shopping period. “Our marketing campaign and promotions will be aimed squarely at the modern American mom, who will be planning multiple shopping trips to take advantage of great savings, must-have styles and convenient digital experiences that make JCPenney worth shopping the entire back-to-school season.” At JCPenney, we have the styles and trends that allow kids to best express their personalities – and all at budget-friendly prices,” said Mary Beth West, chief customer and marketing officer for JCPenney. She wants her kids to feel confident and the key to doing that is to let them be themselves. “Back-to-school represents a fresh start and an opportunity for Mom to prepare her kids for the new school year ahead. Over 150,000 items on jcp.com are now available for same-day pick up at any JCPenney store, giving customers a head start on their back-to-school shopping lists. And to help make back-to-shopping even easier, the Company has launched a redesigned JCPenney mobile app which offers a simplified shopping experience, as well as expanded its ‘Buy Online, Pick Up In Store Same Day’ option to all stores nationwide. So Worth It” is the inspirational tagline behind the Company’s new back-to-school multimedia marketing campaign, debuting July 24. PLANO, Texas – (July 19, 2016) – This back-to-school season, JCPenney has curated the best assortment of trend-right apparel, shoes and accessories so every kid can start the new school year with a look that’s #SoWorthIt.
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